• slidebg1

I'm an insight & data-driven product designer.

I use customer feedback & analytics to improve experiences on the web & mobile devices.

Process

It may be true that a Jack-of-all-Trades is a master of none, however when it comes to your product,
you definitely want a generalist on your team. Below are my step-by-step processes for product success.

User Research

I approach user research as a process to create hypotheses for understanding product-market fit.

  • Define Objectives
  • Determine Hypothesis
  • Outline Methods
  • Conduct Research
  • Synthesize Results
  • Present Findings
  • Defend Results
User Testing

I implement user testing as a process for proving or disproving our hypotheses from research.

  • Define Plan
  • Create Scenario
  • Set Environment
  • Run Pilot
  • Recruit Participants
  • Facilitate Test
  • Write Report
Wireframing

I use a low-fidelity to a high-fidelity wireframing approach to present layouts and interactions.

  • Sketch
  • Create Guides
  • Highlight Shapes
  • Use Stencils
  • Rapid Prototype
  • Present Layout
  • Iterate Design
UI Design

I create pixel-perfect user interfaces with Photoshop as my main weapon of choice.

  • Create Guides
  • Highlight Shapes
  • Layer Groups
  • Select Fonts
  • Choose Icons & Images
  • Initialize Color & Textures
  • Present Design
HTML, CSS & JavaScript

I write HTML, CSS & JavaScript, which makes the design process smoother during the UI stage.

  • Create Framework
  • Write HTML
  • Write CSS
  • Install jQuery
  • Write JS
  • Review & Commit Code
Product Design

I combine art, science, and technology to collaborate on creating products that people love.

  • Analyze Research
  • Define Problem
  • Ideate
  • Select Solution
  • Implement Design
  • Evaluate Results
Product Management

I help to fill the gap between business decisions and technology implementation.

  • Sprint Meetings
  • Update Documentation
  • Analyze Research
  • Management Presentations
  • Design Testing
  • Development Overview
Product Marketing

I know how to build and leverage viral coefficients within the product to initiate and scale growth.

  • Audience Identification
  • Price Testing
  • Competitive Placement
  • Viral Engagement
  • Customer Engagement
  • Repeatable Processes

Skills

When I was young I wanted to be a NAVY SEAL, however a silly medical condition prevented that.
But I can still utilize the same approach in acquiring an effective set of skills and tools to be a top operator.

80%
Graphic

I started my design career as a 12 year old, designing graphic logos for surf and skateboard companies. There are probably thousands.

65%
User Experience

I learned the importance of UX design during my first startup, bought some sticky-notes and doubled down on those skills.

75%
User Interface

UI design was the natural progression of my background in graphic design. Like everything else, I taught myself.

75%
Product

I earned my product experience starting companies, raising capital, growing customers, and selling companies. No MBA for me, thanks.

80%
HTML

I used my educational experience at Harvard to learn how to code. It made sense with my background in UI. I love bringing original designs to life.

75%
CSS

HTML without CSS is just plain... plain. Depending on the resources, I usually start with frameworks and work my way from there.

55%
JavaScript

I have a love and hate relationship with JavaScript, but doesn't everybody? Sometimes I spend free time learning new libraries...

45%
PHP

My PHP experience came as a result of Wordpress. Thanks, Photo Matt! It's probably the closest I will get to back-end programming.

85%
Photoshop

Little did I know in 2003, it would turn out to be one of the best downloads of my career. I still get excited when I open a fresh canvas.

65%
Optimizely

A/B and multivariate testing used to be a real pain before this tool came into existence. Now it's hard to imagine design without it.

75%
Keynote

...and it's more antiquated cousin PowerPoint. There's not much that can't be done in either of these programs. Ask to see some of my old pitch decks.

75%
Coda

Thankfully, I forgot what programming was like before being introduced to Coda. It's hard to even call it a text-editor. Best ever.

55%
Github

In five years, EVERYONE will forget how programming was before Github. I know there are competitors and I've tried most of them. But c'mon!

75%
SurveyMonkey

An essential tool for user research and testing. I even like it's subsidiary Wufoo, when I'm too lazy to create a form with PHP.

65%
Mailchimp

That monkey looks way too much like Curious George not to use this. With Mandrill, it's definitely my favorite email platform.

55%
Basecamp

The people over at 37Signals just know how to build awesome products. Unless someone demands otherwise, I use Basecamp for project management.

Work

Confucius said to choose a job you love and you will never have to work a day in your life.
If that is the case, then none of the stuff below is work, although I've spent countless hours doing it.

Lead UX/UI Designer
(ongoing side project circa 2011)

Co-founder & Chief Product Officer
(2013)

Lead UX/UI Designer
(2013 project)

Lead UX/UI Designer
(2012 project)

Lead UX/UI Designer
(2012 project)

UI Designer
(2012 project)

Advisor & Visual Designer
(2012 project)

Advisor & Android UX/UI Designer
(2012 project)

Lead UX/UI Designer
(2011 project)

Co-founder & Chief Product Officer
(2011)

Co-founder & Chief Product Officer
(2008 - 2010)

Bio